We believe every failure is a pathway to joy.

Life is a treasure hunt.
No matter where you land, there is always a treasure to find.
— Joy Doyin Ogunneye

Hello, my friend. I'm Joy, one of the happiest people you'll ever meet. 


i'm a former banker turned beauty executive turned joyful creator, whose life's work is to inspire people to live lives full of beauty and joy, no matter what! 

this is an inspiring place designed to help you feel joy while navigating life's failures more easily. if failing is part of life, then let's have fun with it.


Joy is oozing with self-confidence and joy - pun intended :). She is so determined to exude uplifting uniqueness.
— Kelley G.
Joy has a gift that is so pure. Her words always make me take a pause and think, and I thank her for that.
— Sue T.
Joy is personification of her name, which is so infectious. She exudes it with her very presence”
— Cataanda. J
You will never meet a woman who is as full of life, warm and welcoming as Joy. I also believe she will be the Iman-meets-Oprah of our generation.
— Ita E.
Thanks to Joy, I feel better about myself and more empowered.
Her ‘Joy’ travels through the world.
— Julie C.

The Manifesto.

we live life on our own terms.

we own 'all' of who we are, our flaws and all. 

we believe that life's rejection is God's protection. 

we accept that sometimes we win and sometimes we lose.

we celebrate our failures and mistakes as much as we celebrate our wins. 

we know to experience the joy of failure is to care less about what others think of us.

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